How Much Does Digital Signage Cost? A Guide to Calculating Your Expenses (2024)

Getting started with digital signage isn’t exactly the easiest of tasks. For one, it takes a lot of planning in order to get all of your ducks in a row, from determining your digital signage budget, goals, and needs, to picking the right digitalsignage hardware and software solutions.

That said, we’re here to give you all the information you need on what it’ll cost your business to get started with digital signage—including all the hidden costs that companies adopting digital signage tend to overlook.

After all, digital signage should be treated as a business expense or, better yet, an investment. And if you want to get the most ROI out of that investment, it’s important to know your estimated costs going in and how you can keep those costs aslow as humanly possible—while still achieving your digital signage needs and objectives, of course.

Update:

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1. Displays

How Much Does Digital Signage Cost? A Guide to Calculating Your Expenses (1)Choosing the perfectTV display for digital signage can be a bit of an overwhelming process at first. Simply put, there’s no less than a handful of questions you need to answer that aren’t always so easy for a layman to decipher: What brand should I buy? Whatscreen size do I need? What features are necessary and unnecessary? And so on.

In most cases, however, picking a digital signage screen doesn’t need to be rocket science, especially if you follow this basic formula.

  • Know your budget, needs, and goals.
  • Find a high-impact location for your display.
  • Let that location determine the size of your screen—think total room size, wall space, and viewing angles.
  • Research the best performing TV display brands for your budget (Here are ourtop six digital signage displayscurrentlyon the market).
  • Select a screen that ticks all the above boxes.

As a general rule, we almost always recommend opting for a commercial display over a consumer TV when it comes to picking a digital signage screen. Sure, they are more expensive at the point of purchase, but in the long run they make their worth abundantlyclear. In fact, commercial displays have longer warranties, much longer lifespans, and much more processing power. If you plan on putting some serious miles on your screen, then a commercial display is absolutely the way to go.

Need more help picking the right TV display for your digital signage?Here’s our comprehensive breakdown.

Total cost

Depending on the brand, size, resolution, commercial vs. consumer, and a host of other factors, a TV display for digital signage could cost anywhere from a few hundred dollars to a few thousand.

Recommendations

Below we have included 3 popular display choices at 3 price points:

  • Consumer: 55" TCL 6-Series: $550.00
  • Pro: 55” Samsung DC-E Series Commercial LED: $700.00-$900.00
  • Enterprise: 55” Samsung PM-H Series Commercial LED: $2000.00

Leverage Your Screens To The Max

TelemetryTV is the only digital signage software you need to drive engagement, productivity and revenue for your business.

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2. Players

How Much Does Digital Signage Cost? A Guide to Calculating Your Expenses (2)

To stream content across your digital signage, you’ll need to first invest in at least one media player. Typically, you’ll need a media player for each screen on your visual communications network.

Media players usually fall into three categories:boxes, plug-and-play sticks, and all-in-one solutions.Knowing your budget, the operating system you prefer to use, and the capabilities you require out of your digital signage system will help you determine which is right for you.

Media boxes are preferable if you are prioritizing processing power, storage, and durability, while plug-and-play sticks are great for those looking for an inexpensive, on-the-fly option. All-in-one digital signage solutions are built directly into thedisplay and don’t require further hardware. These typically don’t function at as high of a level as external media players, however.

Total Cost:

The price of a player will vary based on your use case. Here are 3 of our recommended digital signage players at 3 price points:

Recommendations

Chrome:

CTL Chromebox CBX2 - One of the most flexible Chromebox on the market, while providing for a cost effective deployment. This is generally the best device to deploy TelemetryTV with the ChromeOS platform. Supports dual 4k displays.

Android:

Ugoos Am6 Pro or Plus - The Ugoos AM6 Pro is a strong Android device option. The device for digital signage has high functionality such as automatic app updates and Kiosk mode. This device has 32GB of capacity, 4GB RAM for faster performance. Dual-band Wifi with 2X2 MIMO means that this powerful device also features robust internet connectivity for streaming.

Windows:

Minix NEO J50C-4 Plus - A high performance device running Windows 10 this has it all. 4GB of memory and 64GB of storage supporting true 4k with multiple displays. Although like all Windows 10 devices this will not be as easy to manage at scale as ChromeOS.

3. Mounting hardware

There are a wide variety of display mounts on the market, from flat wall and tilted wall mounts to ceiling mounts and video wall mounts. Ultimately, the location of your screen and the viewing angles needed will determine the type of mounting hardwareyou need.

For example, if your screen is a bit above the average eye-line, you’ll need a mount that allows you to tilt the screen downwards so the viewing angle is just right.

As with displays, mounting hardware comes in two distinct types—commercial and consumer options. Again, we suggest opting for commercial-grade mounts even if the initial price is a bit higher. Why? Put simply, the build quality is a lot better,which means you won’t have to worry about durability. Also, installing, making adjustments, and servicing commercial mounts is much easier and more cost-effective when compared to consumer mounts.

Total cost

  • Consumer mounts usually run anywhere from $50-$150,

  • Commercial mounts typically cost $200-plus.

4. Installation costs

The labor costs involved in installing digital signage is probably the hardest to pin down. That’s because it all comes down to the scope and scale of your business’ specific digital signage deployment.

Total Cost

  • Simple one or two-screen set-ups: $200.00-$300.00

  • Large-scale and complex digital signage integrations: $2000.00-$10000.00

5. Licensing

Most cloud-based digital signage software comes with a monthly licensing fee, which gives youaccess to a wide range of featuresfromapps, templates, and tutorial videos to playlist managers and around-the-clock support.

Paid digital signage software typically supports most operating systems, is simple to integrate into existing solutions, and is easily scalable across multiple screens.

Your business should also factor in subscriptions to any other services that might be necessary, such as the ChromeOS kiosk enterprise license, Dropbox, Adobe Cloud, stock photo libraries, or websites for graphic design elements.

Total Cost

For high-quality digital signage software, expect to pay something comparable to a monthly Netflix subscription fee per screen. TelemetryTV’s all-in-one digital signage software starts at only $7 a month. As for any other necessary subscriptions,how much you’ll pay depends on the number of professional solutions you require versus free resources

The following charts represent the average commercial and consumer digital signage setup costs for 10 screens and 1 screen respectively. We've used the average prices for the costs mentioned above, as well as gone into more detail about additionalcosts to consider that are not included below.

How Much Does Digital Signage Cost? A Guide to Calculating Your Expenses (3)

*device licenses on TelemetryTV's Enhanced plan, billed annually

How Much Does Digital Signage Cost? A Guide to Calculating Your Expenses (4)

*device license on TelemetryTV's Essential plan, billed annually

6. Personnel and IT costs

Device Provisioning

One of the first—and sometimes most complex—things you’ll need to do during set-up is to provision all your devices. Essentially, this just means you need to connect and prepare each of your media players and screens for use as digitalsignage. That way, you’ll be able to stream your content across all your displays.

Provisioning can cost a lot in time and money since it’s a complicated process, but hiring professionals to do it for you can save your business a huge headache during the installation stage. In general, Android devices are the easiest to provision—especiallyat scale—thanks to the fact that they supportsimple USB provisioning.

Switching over/integration

Switching over or integrating a new digital signage installation or content management system (CMS) can be time consuming and put a significant dent in your company’s wallet. For one, a lot needs to undergo changes. And two, everything needs tobe fine-tuned during the process.

Again, we recommend hiring experts to take care of integration for you because there always tend to be unforeseen hiccups in this step of the process.

Learning the software and content creation

Most digital signage software these days is pretty intuitive. That said, there is somewhat of a barrier of entry to the uninitiated. For that reason, your existing staff will either need to be trained with the new software or you’ll need to onboardnew employees who are already familiar with it.

On top of that, your staff will regularly need to create fresh, informative, and exciting content. This means you’ll need access to stock photos, graphics, fonts, and other design assets. Good thing for you, there are loads of free online resourcesforall of the above.

Troubleshooting and maintenance

Once your digital signage is up and running, you’re also going to have to foot the bill for any problems you run into—whether they be software or hardware related. This means you’ll need staff on standby to remedy any complications yourdigital signage might experience. If not, you’re going to run into service downtimes. Not only will that irk anyone who has a need for your digital displays, but it will also disappoint any marketers running ads across your screens.

Luckily for you, some digital signage solutions come with dedicated 24/7 support teams should you run into any troubles with your signage.

Total Cost: The labor costs of maintaining a digital signage network can vary widely depending on complexity and scale, from the occasional small expense for basic implementations to hefty monthly payments for robust, multi-screen deployments.

7. Lifecycle of digital signage

Digital signage adopters often overlook the lifecycle of digital signage hardware when it comes to costs. From the normal wear and tear of everyday use alone, you can expect your digital signage to last roughly five years.

That inevitable degradation of your hardware means that some devices will have to be repaired, replaced, or upgraded as time goes on. And those fixes will cost money as well as both staff and IT resources.

As we mentioned earlier though, it’s better to purchase commercial displays over consumer ones, even if you’ll pay more upfront.

8. Hidden costs of free digital signage software

Some businesses looking to adopt digital signage on the cheap get intrigued when they hear about free digital signage software. While yes, in some rare circ*mstances, free digital signage software could be advisable—but we only recommend that routeif your digital signage goal is extremely limited in scope.

The reason being thatfree digital signage comes with a lot of hidden coststhatpeople don’t initially consider. For example, most free digital signage software is extremely clunky, notoriously hard to learn, offers little-to-no support, and is ridiculously unwieldy when it comes to scalability. These are all things that couldobviously cost your business an arm and a leg in the long run—in both time and money.

In the vast majority of digital signage use cases, it’s highly recommended to subscribe to top-notch digital signage software. At the end of the day, it’ll only be a tiny fraction of your overall set-up and maintenance costs for your visualcommunications network.

9. Test if digital signage is right for you

Before diving headfirst into a big investment like digital signage, test if it’s right for you. That way, you don’t go spending your company’s hard-earned money on something you don’t absolutely need.

With that caveat out of the way, if you’re interested in trying TelemetryTV’s intuitive digital signage software, simplysign-up for a free 14-day free trialwithno credit card needed.

Once you’re signed up for free, you can easily test out the TelemetryTV platform’s capabilities with no risk before purchasing any hardware. Just launch “preview mode” to see it in action.

How Much Does Digital Signage Cost? A Guide to Calculating Your Expenses (2024)

FAQs

How much is digital signage a month? ›

High-quality digital signage software will usually start at $7 a month for a single screen, plus additional fees for any extra services you choose to avail of. Ultimately, when deciding on which software to choose for your digital signage, ask yourself the following questions: Is the software scalable?

How much does it cost to install digital signage? ›

Cost summary for a digital signage screen

Maintenance costs can range from $40 to $500 per year depending on the level of support your system needs. Installation costs may include labor, wiring, and any necessary permits or certifications and can range from $200 to $2000.

Are digital signs expensive? ›

A simple single-screen installation will cost around $200. For larger projects, the price can vary significantly so it pays to get two or three price estimates. Also, make sure your installer has digital sign installation experience since factors such as wiring, mounting, and screen angles should be considered.

How much does a digital display cost? ›

How Much does Digital Signage Cost? The hardware – Smart TV or an Android TV can start with $100 and could go to $2500 or more in case of commercial TVs depending on the brand. The Amazon Firestick could cost between $30 to $40. The Software – You can either go with $12 per screen monthly or $120 per screen annually.

How do you calculate signage cost? ›

Signage Price Formula

To calculate the signage price, multiply the material cost by 2, then add the labor cost.

What kind of expense is signage? ›

Advertising expenses – Most outdoor signs or any signs used to grab your audience's attention fall under advertising expenses. You'll typically include these expenses with other marketing costs, such as newspaper or billboard advertisem*nts.

How much is digital advertising fee? ›

Digital Marketing Packages in India
Our Digital Marketing ServicesOur Packages CostView Our Packages
Pay-Per-Click Advertising (PPC)10K – 30K INR / (140$-415$) Per MonthOur Packages
Social Media Marketing (SMM)12K- 35K INR / (165$- 480$) Per MonthOur Packages
1 more row
Jan 1, 2023

How much does it cost to use a digital billboard? ›

How much does it cost to advertise on digital billboards? The cost to advertise on digital billboards can vary depending on the location, but you should expect to pay between $1,200 and $15,000 per month.

What is the requirement for digital signage? ›

To get your signage project up and running you will need a Media Player, a Display, and a Content Management Software like Rise Vision. Media Player: the device that will power your Display with the visual content you create.

What are the disadvantages of digital signage? ›

5 CONS OF DIGITAL SIGNAGE
  • INITIAL COST. Can require a significant upfront investment in hardware and software, which may be a barrier for small businesses.
  • TECHNICAL ISSUES. ...
  • SECURITY RISKS. ...
  • CONTENT MANAGEMENT. ...
  • LIMITED REACH.

How long do digital signs last? ›

Most outdoor LED digital signage displays last an average of 100,000 hours. This translates to about 10 years of operation. However, this estimate assumes that your LED sign will be operating at full power every hour of the day.

What is the future of digital signage? ›

And according to a study by study by Grand View Research, the global digital signage Industry is expected to be worth $45.3 billion by 2030, witnessing a CAGR (Compounded annual growth rate) of 7.7% over the forecast period.

What is display cost? ›

Display Price means the price at which a Limit Order is displayed, which may be different from the limit price or working price of the order.

Is a digital signage screen the same as a TV? ›

In essence, TVs have many standard capabilities that allow them to stand on their own, whereas digital signage displays are more like very large computer monitors in that they require additional support and/or input to be useful.

What do digital menu boards cost? ›

Digital menu boards' price ranges start at under $500, including a TV, to over $2,000 for solutions with high-end commercial displays.

How long does digital signage last? ›

Most outdoor LED digital signage displays last an average of 100,000 hours. This translates to about 10 years of operation. However, this estimate assumes that your LED sign will be operating at full power every hour of the day.

Does digital signage increase sales? ›

Increase Sales

Digital signage is filled with features that push customers further down the sales funnel and motivate them to make a purchase. From getting their attention to allowing them to interact with the display to make a purchasing decision, a digital sign can be a profitable investment for businesses.

How do I start my own digital signage? ›

The Step-by-Step Process
  1. Set measurable objectives.
  2. Define your target audience.
  3. Create engaging content.
  4. Plan locations and installation.
  5. Design a content schedule.
  6. Choose supportive hardware.
  7. Review your system's success.

How much does signage increase sales? ›

The study also found that signage can improve sales by 7% and a resultant 124% increase in profits. Proper signage not only increases customers but also boosts the business' branding.

References

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